With more unexpected changes than many have imagined in the last few years, companies are competing for a future that is significantly different from what was designed to do business. A more recent phenomenon, the Metaverse is transforming the way businesses interact with their customers, the way they do their jobs, the products and services they offer, the way they create and distribute them, and the way they run their organizations.
As discussed in Accenture’s recent Technology Vision 2022 report, these new digitally enhanced worlds, realities, and business models are ready to revolutionize both life and business in the next decade. ..
Here are five impacts of these technologies on security and privacy in building a collective future.
Building trust
The Metaverse needs a digital foundation that enables trust and reliability. Today, society is at a turning point as people have less confidence in the Internet and social media. The challenges of privacy, prejudice, equity and human health are becoming much more serious as the line between physical and digital life becomes more blurred. Companies are at the forefront of establishing trust and have the unique ability to define the human experience in these new locations.
That said, humans are also in a unique position. Especially in the Metaverse, we need to learn to interact in ways that promote trust. This involves a learning curve. For example, people may not yet be familiar with virtual reality (VR) and augmented reality (AR) platforms, and Web 3 related terms and protocols (basically the next iteration of the Internet). However, most importantly, all Metaverse efforts create a layer of trust across the web by leveraging technologies such as blockchain to give users control over their data.
Programmable world
There are endless ways to enable new ways to enhance, customize, or otherwise “program” our physical environment. Beyond the basics of cross-device interaction, privacy and security, becoming a programmable world leader requires extensive research, experimentation and development. To be successful, companies need a deep understanding of the three layers that make up the programmable world: connectivity, experience, and materials in order to work towards “full stack” programmability.
First, enterprises need to find a way to level up the underlying connected layers. 5G is ready to change the game in terms of its speed and low latency, but its rollout is just around the corner. In addition, companies need to be actively involved in industry-wide partnerships to help shape the development of new technical standards.
For the experiential tier, companies can begin bridging the digital and physical worlds by building digital twins. Over time, digital twins have become the engine of programmable global strategy for all companies to invent products, design experiences, and run businesses in ways never imagined decades ago. Will be.
Finally, it is important to constantly explore future technologies in the material layer. Partnerships with start-ups and universities put us at the forefront of real-world innovation. Based on the data collected by IoT and edge devices and processed at 5G speeds, the digital twin is a core component of the experience layer. The global digital twin market, valued at $ 3.21 billion in 2020, is expected to reach $ 184.5 billion by 2030.
Navigate unrealistic things
While “unrealistic” quality is becoming AI-specific, malicious people, from deepfake to bots, are also using AI, so reliability is essential for integration. We are now entering the synthetic real world, where AI-generated data convincingly reflects the physical world. As artificial intelligence advances, the conversation about AI that matches good and evil with real and fake shifts to focus rather than authenticity.
When implemented in earnest, and when implemented, artificial intelligence will take AI to new heights, saving time and energy, with a focus on fairness and security. Resolving bias and privacy issues can bring the next level of improvement to AI models in fairness and innovation.
With these technologies, companies are driven into controversial territory. It’s a real way to generate AI in the context of malicious people who use these same technologies to create credible deepfake and disinformation for their customers, their partners, and their brands. It raises difficult questions about how to take advantage of it. How a company addresses these questions is key to whether it gains a strategic advantage or creates a bad reputation.
Impossible calculation
Authenticity and reliability need to be at the core of advancing technology, and artificial intelligence can drive fairness and innovation in new machines. Today, quantum computers, high performance computing (HPC), and biology-inspired machines represent a new suite of tools to meet the unique demands of the postdigital business.
There are challenges in every industry. However, new technologies make these key challenges achievable. Quantum is the pinnacle of next-generation problem-solving, but high-performance computers (HPCs) enable enterprises to leverage large amounts of digital-world-specific data that can be too expensive or inefficient for traditional computing. Useful for.
These three sets of machines dramatically reduce the difficulty of solving some of the world’s most serious challenges. In 2020 alone IDC has discovered that 64.2ZB of data is being created, captured, or duplicated, and the number is projected to increase to 180ZB by 2025. However, of all the data produced in 2020, only 10.6% was useful for analysis, only about 44%. It was actually used soon.
Machines inspired by quantum research, HPC, and biology have individual limitations, but are collectively very powerful, to machines that are different from those that exist today, down to the physics of operation. Represents the evolution of. As they grow, the window of what is possible expands.
Solving the biggest problem
For decades, computers that could efficiently solve the world’s “magnificent challenges” were nothing more than theoretical concepts. Today, they are improving rapidly, and their potential impact on the industry’s most fundamental problems can be the greatest opportunity across generations.
Leaders need to build paths and partnerships to understand the latest developments in the industry and innovate for a larger future in all realities. Companies and leaders exist and are ready to thrive in the Metaverse by creating futurist teams to explore how new technologies threaten or evolve the status quo of companies and their impact on society and individuals. ..