Recently study One in four Canadian technology leaders said they believe that the use of digital tools and technology has little or no effect in driving true business value.
A KPMG study found that it was not enough for a company to publish a new website and forget about it. According to the company, meaningful digital transformation requires a complete end-to-end digital experience that leverages technology that creates long-term value.
“Many organizations need to think more deeply about how technology can actually help their employees’ work and customer experience. The first important thing is that people really need technology. It’s about understanding and empathizing with, “says Professor Catherine Broman. She is an associate professor at the Smith School of Business and a director of the Master of Digital Product Management Program.
Digital skills are no longer valuable only to employees within the IT department. As digital transformation continues to be the main focus of the organization, it is important that all employees are properly trained in digital skills, says Broman. Without this practice, Canadian companies and employees are at risk of being left behind.
A Global survey More than half of companies with more than 1,000 employees at research firm RAND Europe agree that a shortage of digital talent will lead to a loss of competitive advantage and will be negative if the digital skills gap is not closed immediately. Did. Impact on product development, innovation, and customer experience. In addition, a business investment in technology is wasted unless the same attention is paid to employees who can actually make the technology useful and increase its business value.
Employers are now looking for technicians and are focused on improving their employees’ digital skills.
“Everything comes down to this overall idea that organizations need a radically new set of practices to meet the needs of the digital age, and that’s why the demand for these new skills is very high. That’s a high reason, “Broman said.
She said general work practices are changing and the usual sequence of training employees receive may no longer be sufficient.
According to Browman, digital product management is a modern practice, based on older project management techniques that leverage marketing techniques, product management, and technical tools.
“Therefore, when you combine technology and product management, this new practice comes to mind. It’s actually a new skill set.”
She said that the top priority of this practice, and generally improving employee skills, is low code and lack of code skills.
“The ability to use these no-code and low-code tools to interface with technology without actually coding is probably the most important skill,” Brohman added.
While real-world technical skills appear to be the focus of many organizations, Broman says the biggest gap is actually linking technical practices to business practices and effectively using digital skills to strengthen the business. I said that.
When it comes to the steps companies can actually take, she suggests starting with a social and creative way that everyone can participate and learn, like a hackathon. In addition, Broman says that while some companies are building digital labs, they need to be built “very carefully” to actually work.
Other steps that companies can take include reengineering current practices in managing technology, and finally informing and educating senior executives about the implications of digital transformation.